Starting a Start-Up

Bringing a new football chat app to life.

Pundit Club, Make a game of it
[ Launch site ]

PC_logo

Designing an identity.

For football fans

How to stand out from other football apps? A punchy name, a fresh logo, a clean typeface with character, bold colors and patterns with references to the beautiful…. that’s all.

Pundit Club app logo

The name

Pundit – from Sanskrit ‘paṇḍita’ a learned man; perfect for an app based on sporting predictions between friends. But we needed more. As a sports chat app, we needed the friend and sporting dimension. We added ‘Club’ and it just clicked.

The Pundit Club logo

The App Store is full of sporting apps and chat apps. Common themes abound. We wanted something different. No balls and not speech bubbles. We explored many avenues before we hit a lateral twist. Two arrows, up and down, a winner and a loser. Off-set them and a stadium appears. But then again some folk see speech marks.

Pundit Club app logo creation

The team identities

At Pundit Club we wanted a unique identity for the team shirts. Therefore we designed each one with the team’s color’s and a geometric modern style

English Premier League

Pundit Club app shirt designs English Premier League

EFL Championship

Pundit Club app shirt designs EFL Championship

Scottish PL

Pundit Club app shirt designs Scottish PL

Europa League

Pundit Club app shirt designs Europa League

EFL League One

Pundit Club app shirt designs EFL League

Champions League

Pundit Club app shirt designs Champions League

EFL League Two

Pundit Club app shirt designs EFL League

Scottish Championship

Pundit Club app shirt designs Scottish Championship

Patterns

We created a mix of white screens for easy read and rich dark colors on screens that require less data consumption.

Fixtures & results

Pundit Club app Fixtures and Results screens

Match details

Pundit Club app Match Screens