Starting a Start-Up
Bringing a new football chat app to life.
Pundit Club, Make a game of it
[ Launch site ]
Designing an identity.
For football fans
How to stand out from other football apps? A punchy name, a fresh logo, a clean typeface with character, bold colors and patterns with references to the beautiful…. that’s all.
Pundit – from Sanskrit ‘paṇḍita’ a learned man; perfect for an app based on sporting predictions between friends. But we needed more. As a sports chat app, we needed the friend and sporting dimension. We added ‘Club’ and it just clicked.
The Pundit Club logo
The App Store is full of sporting apps and chat apps. Common themes abound. We wanted something different. No balls and not speech bubbles. We explored many avenues before we hit a lateral twist. Two arrows, up and down, a winner and a loser. Off-set them and a stadium appears. But then again some folk see speech marks.
The team identities
At Pundit Club we wanted a unique identity for the team shirts. Therefore we designed each one with the team’s color’s and a geometric modern style
English Premier League
EFL League One
EFL League Two
We created a mix of white screens for easy read and rich dark colors on screens that require less data consumption.