A Creative Collective

Readied for Transformative Times: Harnessing AI for Business Resilience

We are a New York-based, independent creative collective, pioneering the integration of Generative AI to drive transformative business solutions.

With deep foundations in branding, storytelling, digital design, and development, we leverage our knowledge and broad experience to shape and articulate our clients’ brand stories, build robust and sustainable digital platforms, and solve complex business problems in the age of AI.

Our lean and agile core team combines large ad-agency, UX consulting, and technology experience with cutting-edge expertise in AI and machine learning. We collaborate with a growing collective of diverse partners, united in our drive to harness the power of AI for solving problems, creating positive, purposeful progress, and building more resilient, sustainable businesses.

Leadership team

Diverse experience | United vision

Co-founder of Fabrica Collective and creator of the Amplified Imagination framework, with 30 years of experience spanning award-winning global agencies including McCann and Grey in New York, London, and San Francisco. Today, Mark coaches executives and leadership teams on AI adoption, builds applications using vibe coding with Claude Code, V0, and Codex, and hosts The Impossible Network podcast connecting fearless problem-solvers across technology, design, sustainability, and social innovation. His client work spans AI strategy, workshops, web development, and creative marketing for organizations across the US, Mexico, UK, Germany, and Scotland.

Over 25 years of experience in Client Service, Headhunting, and HR at global companies, and as a Consultant and Coach in Europe and Asia. I am passionate about creating happier, more productive workforces. I have a proven track record in developing innovative, employee-focused programs that enhance well-being, increase engagement, and facilitate career progression through upskilling. Excited by AI’s evolution, I explore how businesses can leverage it to foster supportive workplace cultures, empowering individuals to achieve their best and deliver superior business results.

20 years experience building software products for Goldman Sachs, UBS, XBox, and McKinsey and expertise building high-performing engineering teams.

Where are we going?

It's a question we're asked.

As AI continues to revolutionize industries and reshape the business landscape, we are committed to helping our clients navigate this transformative AI journey, including:

AI-driven brand strategy: Leveraging AI insights to craft compelling brand narratives that resonate with audiences in the digital age.
Intelligent digital platforms: Building AI-powered digital platforms that adapt and evolve to meet changing user needs and drive engagement.
AI-enhanced problem-solving: Applying AI and machine learning techniques to identify innovative solutions to complex business challenges.
Responsible AI implementation: Ensuring the ethical and responsible deployment of AI, aligned with our clients’ values and the global goals for sustainable development.

This is what we can do for you.

Where have we been?

There’s no neat box, category, or sector into which we fit..

We have created multiple award-winning international ad campaigns.
We have conceived and created groundbreaking digital experiences.
We have designed numerous enterprise applications.
We have consulted, planned, created, designed, and built solutions for clients ranging from Fortune 500 brands to small owner-operators.

Across all our projects we have applied passion, a hard work ethic, insatiable curiosity, and an enduring commitment to success.

This won’t change.