Mark Fallows
ECD / Co-Founder
Mark is a strategic, creative thinker with a passion for leveraging technology to drive transformational change. With over 25 years of experience in client service, brand strategy and creative technology, Mark has developed a deep, eclectic skillset that enables him to deliver innovative solutions for a diverse range of clients, from global brands like IKEA, Microsoft, Xbox, L’Oreal, Mastercard, UPS, and General Mills, to small and medium-sized businesses.
Throughout his career, Mark has consistently demonstrated the ability to sell great ideas, lead cross-functional teams and execute change with speed, at scale, in both global agency cultures and start-up environments. His award-winning track record includes executing innovative digital ad and marketing campaigns, websites, and application development that have driven measurable results for clients.
As a strategic consultant and head of the Epic Giving Lab, Mark drove strategies to promote innovative giving mechanisms that maximized social impact, showcasing his ability to leverage technology for purposeful change. This experience, combined with his entrepreneurial background in concepting, launching, and scaling a mobile start-up, has honed his skills in problem-solving, adaptability, and resilience.
Key Skills:
- Digital Transformation and Innovation Strategy: Develops and executes comprehensive strategies that leverage emerging technologies and data-driven insights to enhance brand presence, improve customer engagement, and generate measurable results.
- Client Relationship Management: Builds and maintains strong relationships with C-suite executives, research teams, and engineering talent to identify opportunities for leveraging AI and other emerging technologies to drive business growth and client success.
- Creative Problem-Solving: Applies lateral thinking and design thinking principles to conceive innovative solutions that address complex client challenges and drive competitive advantage.
- Team Leadership: Builds and leads high-performing, cross-functional teams to develop and execute digital transformation strategies, fostering a culture of innovation, collaboration, and continuous improvement.
- Storytelling and Communication: Possesses strong copywriting skills and the ability to craft compelling narratives that resonate with target audiences and effectively communicate brand messag
Qualifications:
BA (Hons) Business and Marketing – Napier University, Edinburgh
professional development:
Mark is committed to staying at the forefront of AI and its applications in business and marketing. As a member of the AI Class at Section School, a selective program for executives and professionals seeking to lead AI-driven transformation, Mark has completed specialized courses in:
- AI for Strategic Decision Making
- Building an AI-First Organization
- Generative AI Business Strategy
- AI For Data Analysis
- AI For Marketers
- Advanced AI Prompt Writing
- AI For Personal Productivity
About me:
I am a curious, driven, and optimistic individual with an unerring belief in the power of serendipity and a commitment to lifelong learning. These qualities have been instrumental in my success as a strategic innovator and creative problem-solver. I approach tough challenges with a fearless attitude, leveraging my diverse skill set and extensive experience to deliver transformative solutions.
My Passion:
My passion for health and wellness extends beyond my personal life and into my professional endeavors. I believe that physical and mental well-being are essential for sustained success, and I strive to integrate this philosophy into my work, fostering a culture of balance, resilience, and continuous growth.
LIFELONG LEARNER
As a lifelong learner, I am always seeking new knowledge and skills to stay at the forefront of my field. My commitment to continuous learning is exemplified by my completion of specialized AI courses at Section school and my active participation in industry events and thought leadership activities, such as hosting “The Impossible Network” podcast.
GLOBAL MINDSET
Having worked across multiple continents and collaborated with diverse teams, I have developed a global mindset and a deep appreciation for cultural diversity. This perspective enables me to approach challenges with empathy, adaptability, and a keen understanding of the complexities of international business.
