Businesses that don’t have website maintenance carried out monthly, may actually be damaging their brand or missing potential revenue. Site owners that don’t check their website regularly can miss issues or poor site functionality. When people visit a website and experience issues, they often don’t stick around. If a site is down or having issues, downtime can result in the loss of potential customers.
Many people don’t realize the benefits of site maintenance:
The website performance, load time, downtime, and uptime, are all dependent on the latest WordPress software and updated plugins and functioning as intended.
The website growth, its fresh content, analytics, monitoring and design changes, are all dependent on you having someone make sure all updates to the website are done in a smooth and error-free fashion.
At Fabrica we follow a rigorous process:
We always start with a backup of the website.
We make updates.
We check the website after each update for any issues.
If an issue occurs with an update, we have software that can spot the offending plugin. So if an issue emerges we can revert back to the previous version until a fix is made.
Also included in our monthly maintenance report are performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin creates an issue a couple of weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales, orders, contact entries, etc).
Neglect can damage the look and functionality of a website. When issues emerge, site owners have the choice to make. One, try and fix it themselves, in some cases, this can cause further damage. Or two, they pay the (sometimes costly) price for someone experienced to fix it.
Remember, it costs more to fix a car than it does to maintain. Just like a regular oil change keeps a car running properly, regular site maintenance ensures a website’s optimal uptime.
We recommend our clients focus on their business and leave us to do what we do best and keep their site or application updated and running properly, saving potential lost sales and visitors.
If you’re interested in a maintenance contract for your site, just message us to discuss the best plan for your business.