Defining the brand
for a practical and smart audience
We started with a one day workshop where we explored the competitive landscape, mapped the therapy need states of high performing New Yorkers, defined the particular approach to treatment embraced by Dr.Emrani, and ran an exercise to define the brand voice and the visual identity.
Practical and poetic
Covid 19 Pivot
Just as we completed the site and commenced our on-page and off-page SEO, the pandemic struck. With in-person therapy prohibited, the lockdown required us to evolve the site, add new Coronavirus resources, move away from local SEO to embrace online therapy’s new normality.