SM-RDT
Precision Powered. Property Partners.
Designing Environments For Today For A More Sustainable Future
[ Launch site ]
The assignment
This new JV between NYC based StudioMetria and Mexico City-based Arditti+RDT hired Fabrica to build a site that captures the vision of their new venture, represents their brand essence, and creates an online experience that reflects the quality of their physical creations.
Exploring the brand
Working during the lockdown, we ran a series of Zoom workshops to delve into the values that unified the two companies, the partners’ future vision, and the principles they embrace.
We arrived at; problem-solving through imaginative design, technological curiosity, and an enduring commitment to sustainable, human-centric buildings, places, and spaces.
The copy challenge
The site comprises more than 75 pages. Over three weeks, we ran twice-weekly calls to learn about each project’s objectives, the unique design approach or creative architectural solution, and the outcome. We then worked over a ten-day copywriting sprint to deliver the approved copy that captured the brand’s essence and the vision of the new company.
The design solution
The fusion of the two companies’ required us to capture the extensive experience and quality of a forty-year-old Mexican company and integrate the New York-based studio’s dynamism and create one seamless visual identity.
Prospect discovery
Besides on-page SEO, we adopted a modular design structure and on-site search to ensure prospective clients and developers could easily find content relevant to their needs.
