A New Architectural Venture

Designing Environments For Today For A More Sustainable Future [ Launch site ]

The assignment

This new JV between NY based StudioMetria and Mexico City-based Arditti+RDT hired Fabrica to build a site that captures the vision of their new venture, represents their brand essence, and creates an online experience that reflects the quality of their physical creations

Exploring to brand

Working during the lockdown, we ran a series of Zoom workshops to delve into the values that unified the two companies, the future vision of the partners, and the principles they embrace.

We arrived at; Problem-solving through imaginative design, technologically curious, and an enduring commitment to sustainable, human-centric buildings, places, and spaces.

The copy challenge

The site comprises more than 75 pages. Over three weeks, we ran twice-weekly calls to learn about each project’s objectives, the unique design approach or creative architectural solution, and the outcome. We then worked over a ten-day copywriting sprint to deliver the approved copy that captured the essence of the new brand and the vision of the new company.

The design solution

The two companies’ fusion required us to capture the extensive experience and quality of a forty-year-old Mexican company and integrate the dynamism of the New York-based studio and create one seamless visual identity.

Prospect discovery

Besides on-page SEO, we adopted a modular design structure and on-site search to ensure prospective clients and developers could easily find the content relevant to their needs.
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