Rennicke & Associates

A family style newsletter

A multi-section flexible design for Rennicke & Associates email communication [ View sample newsletter ]

Extending the safety environment

through email communication

A newsletter to share mindful thoughts and announce seasonal updates and events to keep subscribers engaged with the R&A brand.

The challenge

Rennicke & Associate’s quarterly newsletter has always been packed with great content. From the founders message to seasonal events and staff announcements.
They approached Fabrica to modernize the look of the newsletter to match the brand’s essence and increase the ease of reading through the multiple messages.
We differentiated each section with different headings and section layouts. Each module includes unique features focused on the messaging related to the section.

Groups and events

Rennicke & Associate’s encourage their patients, colleagues and subscribers to attend the events and groups they have planned for the season. Each engagement outlines the purpose, type of event, group size, location, time, and where to register. We made sure all elements where included in a simple yet flexible design.
Each event is also announced on the company website where users can rsvp directly. We noticed an uptick on website visitors around the time the newsletter is sent vs before where there was no clear strategy on where the newsletter links would be directed.

An individual voice

Rennicke & Associate’s brand is that of a family where everyone gets to speak out and share their endeavors.
Patients get to know what their therapist is doing beyond their sessions and other subscribers can learn more about the highly qualified members at R&A.
All links go back to the website, promoting traffic and backlinks to each bio page.

Family-style messaging

Each segment is valued and important

The newsletter will serve all R&A audiences: patients, adoptive parents, young families, practitioners.
Jane Algus website numbers

Numbers count

Blis needed an overhaul. Even when using paid ads people left the site faster than expected. 

To offset the need for PPC SEO needed work to drive up site visitors. 

Time on site was expected to increase by 40%, page views per session up by 33% and bounce rate down by 20%. 

As of today the metrics have been met or exceeded. 

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