Rennicke & Associates
A family style newsletter
A multi-section flexible design for Rennicke & Associates email communication
[ View sample newsletter ]
Extending the safety environment
through email communication
A newsletter to share mindful thoughts and announce seasonal updates and events to keep subscribers engaged with the R&A brand.
The challenge
Rennicke & Associate’s quarterly newsletter has always contained great content; from the founder’s message to new mental health insights and seasonal events and staff announcements.
They approached Fabrica to modernize the newsletter’s look to match the brand’s essence and increase the ease of reading across the multiple messages.
We differentiated each section through different headings and section layouts. Each module includes unique features focused on the messaging related to the section’s content.
Groups and events
Rennicke & Associate’s encourage their patients, colleagues and subscribers to attend the events and groups they have planned for the season. Each outlines the purpose, type of event, group size, location, time, and where to register.
We made sure all elements were included in a simple yet flexible design.
Each event is also announced on their website, where users can rsvp directly. We noticed an increase in website visitors when the newsletter was sent vs. before when there was no clear strategy on where the newsletter links would be directed.
An individual voice
Rennicke & Associate’s brand is grounded in family values, where everyone has a voice, gets to speak out and share in a safe environment.
The Newsletter enables patients to get to know their therapist beyond their sessions, and other subscribers can learn more about the highly qualified members at R&A.
All links go back to the website, promoting traffic and backlinks to each bio page.
The Newsletter serves all R&A audiences: patients, adoptive parents, young families, practitioners.
Family-style messaging
Each segment is valued and important
The newsletter serves all R&A audiences: patients, adoptive parents, young families, practitioners.
Numbers count
Blis needed an overhaul. Even when using paid ads people left the site faster than expected.
To offset the need for PPC SEO needed work to drive up site visitors.
Time on site was expected to increase by 40%, page views per session up by 33% and bounce rate down by 20%.
As of today the metrics have been met or exceeded.
