Extending the safety environment
through email communication
A newsletter to share mindful thoughts and announce seasonal updates and events to keep subscribers engaged with the R&A brand.
Groups and events
An individual voice
Each segment is valued and important
Blis needed an overhaul. Even when using paid ads people left the site faster than expected.
To offset the need for PPC SEO needed work to drive up site visitors.
Time on site was expected to increase by 40%, page views per session up by 33% and bounce rate down by 20%.
As of today the metrics have been met or exceeded.