Local SEO

Your local business found online

People are looking for your services online

When searching for a local product or service, consumers are more likely to select a result from the map listings, allowing businesses to unique reach people at the exact moment when they are looking to make a purchase. Local SEO – what appears in the maps panel in Google results works differently from the Google Algorithm for the standard listings.
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"Near me" searches grew more than 130% YoY.

The growth in near me local searches has been fueled mostly by mobile searches, which according to Google now account for more than half of all searches made. (Source: Search Engine Watch, 2016)

72% of people that conduct a search visit the local store

72% of consumers who did a local search visited a store within five miles

30% of mobile searches are related to location

30% of mobile searches are related to a location.

95% people have performed search on their mobile devices

95% of smartphone users performed local searches on their devices.

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Local Optimization

Customize your SEO to your business type

Like all aspects of SEO, there are many factors at play to ensure a business ranks organically for its services. From on-page SEO to local business schema markup, businesses should consider the following to attract customers:

• Contact Us page
• Footer review
• Schema markup

• NAP consistency
• Location pages
• Phone number

Google My Business

Make the most of your free listing.

Creating and optimizing a Google My Business (G.M.B.) profile ensures maximum exposure on the search results page and within Google Maps. It also enables businesses to post regular service updates, photos, and videos, showcase what’s new, answer questions, respond to reviews to build loyalty, and highlight what makes their business special.
All it takes are three easy steps:

• Setting an account
• Verifying the business
• Set a GMB profile

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Fabrica Collective SEO services Local Citations

Local Citations

Spreading the word

A local citation is any mention of a business on the web; it is any combination of a company name, phone number, address, zip or postal code, and website address. Citations in SEO are a critical factor in improving local search results. A structured citation is a business name, address, and phone number (NAP) on a business listing directory view some here. These business listing directories are where you can submit a business and get a citation. Example sites for structured citations include:

• Yellowpages
• Facebook
• Yelp..

Schema Markup

Your content on search results

Schema Markup allows search engines like Google, to display important information, such as hours, testimonials, reviews, even menus, easily in search results. For more information on what schemas cover view here.

• NAP & business hours
• Recipes
• Events

• Reviews
• Testimonials
• Awards

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Fabrica Collective SEO services Reputation Management

Reputation Management

What people say matters

It’s essential to monitor any business’s visibility on selected sites and the accuracy of listings, and the sentiment of any reviews from those selected sites. Being aware of what customers and others are saying about a business responding to positive and negative reviews with transparency and accountability is one of the best ways to create a favorable business impression.

• Tracking
• Visibility
• Response strategy


Related services

Explore our capabilities

Fabrica Collective Technical SEO

Technical SEO

We make sure everything is utilizing best practices as part of the foundation to scale digital marketing success.



Tracking performance on a regular basis will help you understand opportunities and measure results.

Fabrica Collective SEO services

Search Optimization

Ranking and traffic increases occur when SEO combines local and technical optimization, content optimization, and domain authority optimization.

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