Get your page ranked

A must know on content marketing.

Companies use blogs to extend the conversation with their audience in order to establish reputation and trust credentials. It goes beyond that, a successful blog will help you find new customers while they search for specific topics. This is a vital area on content marketing and if you want to succeed you’ll have to know the basic steps on how to create an SEO friendly blog post.

Before we go even further lets analyze why this is important:

  • According to HubSpot, marketers who are consistent with blogging are 13 times more likely to get a positive ROI.
  • Companies who blog receive 97% more links to their website.
  • Blogs have been rated as the 5th most trusted source for accurate online information.

Start blogging and writing SEO friendly pages.

It’s hard – if not impossible – to succeed at content marketing without creating blog posts on a regular basis. Every successful blog is built on a solid foundation of content, but it’s consistency that’s the real key to successful search engine rank.

The truth is that writing a compelling blog post that drives traffic and leads is no easy task. Sure, you can easily churn out 300 – 500-word generic blog posts that won’t impact any search query need, let alone grow your business – but I’m sure that’s not what you’re looking to create.

Blogging is an inbound marketing strategy that truly works. You can generate more qualified leads through blogging. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not.

Starting with SEO friendly pages

No matter what industry you’re in, you can set up a WordPress blog and start creating high-quality content. But, to rank well in Google and drive leads to your business, you need more. You need a system that you can implement on a consistent basis that will help you build up your brand, reach your target audience and build your search engine ranking. 

Below you will find the step-by-step process we use to create our blog posts and pages. The process is basically the same for any kind of blog post, no matter how long or short it is – although it obviously takes more time to write a 2,000+ word blog post than one that’s only 1,000 words but the longer post gets a better search engine rank.

Title tags

The title tag of a web page is meant to be an accurate and concise description of a page’s content.
Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, friendly SEO, and social sharing.

Optimal title length

Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 characters, you can expect about 90% of your titles to display properly.

Meta descriptions

Meta descriptions provide concise summaries of webpages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP). However, depending on a user’s query, Google might pull meta description text from other areas on your page (in an attempt to better answer the searcher’s query).

Optimal Meta description length

Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50–300 characters. Keep in mind that the “optimal” length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.

Quality content

The content on your website has a great impact on whether or not it is SEO friendly because, if it’s not able to be indexed by search engines, it will never show up in search results. To ensure your content is indexable, publish high-quality, informative content that gives visitors exactly what they are looking for, which ultimately lowers your bounce rate (although there is no confirmed connection between rankings and bounce rate).

What Google wants?
The lenght range Google likes for high raking posts is between 730 – 2660, ideally close to 1800 words. Note: This is just an indication of what Google likes in terms of word length for the particular topic. It does not mean that if you publish a blog post that is 1500 words it will rank in the first positions of Google. There are many other factors that play a role in rankings, the above test

Longer articles, why are they better?

  • Long articles (interesting ones), take more time to read so users spend more time on your site which is good.
  • With long articles you can easily add more internal links to other pages in your website and keep users engaged and at the same time reduce your bounce rate.
  • By publishing long and informative evergreen content you can steadily increase your organic traffic both in the short and long term.
  • Long content performs better in Google.
  • Long type articles get more social media attention and comments.
  • It is easier to provide unique and original content if your articles are long.
  • Short content is more difficult to be differentiated from other short content that is already published on the web.

Images & Alt Text

Always include at least one image in your post. Make sure the images are properly named, optimized and have an Alt text description.

Alt text describes the appearance and function of an image on a page. The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).

How to write the alt text?

Describe the image as specifically as possible. Alt text is, first and foremost, designed to provide text explanations of images for users who are unable to see them.
Keep it short and use your keywords.

Internal linking strategy

Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO.

External linking strategy

Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO.

The quality and quantity of the external links that you use matters. Adding trustworthy and informative external links to your pages will help improve the credibility of your website, whereas adding poor-quality links will hurt your site. Linking to outside websites will not hurt your page rank as long as the content you’re linking to is valuable. An external link is more valuable if it links to a popular (highly-ranked) and relevant (related to the content on your page) web page. Valuable external links will also help to improve the authority of your website, by providing a viewer with references from other websites.

Blogging for your local business

Take advantage of all the benefits you can get out of blogging for a local business. 

  • You will drastically increase your chances on being found by locals.
  • Develop stronger relationships with existing and potential customers.
  • Increase awareness by connecting people to your brand.
  • Create Opportunities for Sharing

Learn more about SEO for local business and how to start here

If you want to know more about the whole process check out our technical SEO page.

Want to be found online?

Check our SEO services. whatever you need organic search, paid search, or getting the right foundation… we’d love to help