Samantha Webb
Talent & Culture Transformation Consultant
Experience:
Samantha began her career in the creative industries, moving from photography into advertising, where she spent a decade managing major brand accounts and leading integrated campaigns.
Her interest in what drives people and performance led her into executive search and talent strategy roles in London and Singapore, before stepping into the role of Chief People Officer for OMG APAC, where she led the people strategy across 47 offices in 18 countries.
At Fabrica Collective, she leads on talent and culture transformation projects, working with organisations to evolve how they operate and support their people. This includes defining future-fit people strategies, shaping distinctive employee value propositions (EVPs), and embedding them into the lived employee experience across performance, learning, communication, and culture. Increasingly, her work explores how AI can be thoughtfully integrated into these experiences, not just to drive efficiency, but to enhance personalisation, connection, and impact at every stage of the employee journey.
Skills :
Samantha is known for helping organisations reimagine how they grow, lead, and unlock potential. With a blend of commercial acumen and human insight, she brings clarity to complexity, connects the dots across functions, and builds momentum for meaningful change. She believes in creating psychologically safe environments where teams align around a shared vision, translating strategy into action, and shaping the people experiences that power performance and growth.
Core areas of expertise include: EVP and employee experience, organisational culture and change, talent strategy and workforce transformation, internal mobility, upskilling and reskilling, employee attraction, engagement and retention, leadership and career coaching, project design and delivery, and executive communications.
Qualifications:
- BA Hons Geography 2.1 – Manchester University
- Sustainable Business Strategy – Harvard Business School Online
- Transformative Coaching Accredited Diploma – Animas Centre for Coaching
- AI for Problem Solving & AI for Strategic Decision Making – Section School
Artificial Intelligence in HR, The Organizational Design Superclass, HR Consultant Masterclass, The Learning & Development Superclass, The Employee Experience Workshop – The Josh Bersin Company
About me:
I’ve always been curious about people – what drives them, how they grow, and how we can create better ways of living and working. Through years of travel and living in Asia and Europe, I’ve been exposed to a wide range of cultures, perspectives, and ways of working, all of which have shaped how I work with others.
My leadership philosophy is rooted in creating inclusive environments where people feel seen, heard, supported, and inspired to grow. I’m outcomes-focused, love a clear goal and a deadline, but believe we do our best work when we bring some fun into the process, and focus on progress over perfection. I wouldn’t call myself a tech geek, but I’m genuinely excited by what AI and emerging technologies make possible, especially when used to enhance human potential, rather than replace it.
My Passion:
I’m passionate about unlocking potential in people, in ideas, and in organisations. Whether I’m coaching a leader through change, co-creating new ways of working, or mentoring someone back into work, I aim to make the experience empowering, practical, and meaningful
Outside of work, I’m often walking, taking photos, traveling, or indulging in good food, wine, and interiors. I’m a podcast junkie with a love of the arts, who’s increasingly fascinated by the intersection of technology and humanity, especially around how we can use tools like AI to make space for more creativity, connection, and purpose.
