Our process, how we do it


In our requirements form, we ask the necessary questions to uncover your digital challenges and what you’re trying to achieve. If your needs are straightforward or you are merely looking to create a new site to address known business problems, we will get straight to the proposal.

Fabrica Collective Brief

Solutions workshop

However, some clients’ challenges require more than a website redesign. Most cases it’s about finding new customers or clients or retaining existing ones. In this case, we recommend a solutions workshop where we review and explore your broader branding and digital strategy, and marketing challenges before moving ahead with a strategy and creative solution. If you want to learn more or book a workshop, click here.

Fabrica Collective Solutions Workshop


If your requirement is a new site, then we will respond with a proposal within three days of the submission. Proposals will outline your business requirements, target audience, our recommended solution, assumptions, budget, timelines, outstanding questions and any identifiable risks.

Fabrica Collective Proposal

Site plan & strategy

Once the proposal is approved we start a planning process where we provide a strategy on branding, a tone of voice, color palette, font, site structure, content requirements and page layouts.

Fabrica Collective Planning Strategy

Prototyping (if required)

If the project has a higher level of complexity or the project is an application, we will define user stories and clear use cases to create a working prototype. A prototype ensures that the flows of all screens make sense before we move to design and development. It is much more efficient and cost-effective to test with a prototype than to build and then test.

Fabrica Collective Prototype

Design & development

Once we have an approval on the top level design and a content direction we will design the rest of the site (or application). During this design phase, we have weekly review sessions.

Fabrica Collective Design Development


Finally, we go underground for a couple of weeks and make sure everything on the backend is working and tested before deploying your new website (or app) to your hosting server and going live.

Fabrica Collective Delivery


Once a new site is live, many clients require maintenance work. This includes monitoring plugins to make sure they are up to date, provide content updates, review keyword performance for SEO, and analytics for site visitors and onsite behavior.  

At a minimum a site we recommend checking once a month for updates to prevent vulnerabilities. If you are interested, we offer a maintenance service and care plans.

Fabrica Collective Maintenance

Marketing (optional)

Nowadays, being discovered has become more challenging. To boost your exposure and drive engagement, we recommend promoting your brand’s product or services through digital marketing. This could include a combination of social media and paid advertising. Depending on your industry and business we will recommend the best content and creative strategy.

It takes some time to get the perfect mix, we recommend a three-month campaign as a minimum, to optimize activity and maximize results.

Fabrica Collective Marketing
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