With more platforms, more content, more brands and more people, competing for finite attention, the risk of disruption has never been greater. Avoiding disruption and leveraging attention, requires faster innovation, delivering greater value, expressed through a great story.
Time well spent.
Today brands’ need more than a promise and solid values. They need a clear purpose and deliver tangible value for people’s time and engagement. Are you a pain-killer or a vitamin? This simple question helps determine the value you offer for users’ attention.
Minimum viable attention.
Designing a disruptive brand experience is about maximizing users’ positive engagement for the minimum investment of attention. Crafting this requires a blend of deep human insight, creativity, confidence and data to weave the fabric of a brand into the appropriate technology platforms.
Code of engineering.
Our engineering paradigm is to build for ease of use, optimal performance and user joy in mind. Whether application and site development, bots, voice or AR solutions, these should be elegant, scalable and offer value in themselves.
Growth strategy not tactics.
Rather than hijacking and buying attention we focus on understanding users needs, attitudes and behaviors to attract and retain the minimum level of user engagement to address client objectives and address users needs.
Story making experiences.
People seek experiences but still buy stories; increasingly told by other people, not just brands. Empowering people to create and articulate their own brand narratives requires confidence, authentic, transparent and value driven brand experiences.
Prepare to disrupt.
Exploring and understanding what’s on the cusp is essential to accelerated innovation. We work with clients to map, prototype and test the viability, feasibility and desirability of new disruptive platforms, experiences and stories.