Need your blog posts to generate more leads?

Did you know that: small businesses with blogs get 126% more leads?  70% of consumers find out about a company by an article rather than an ad? 77% of Internet users read blog tips?  For a small business, blogs are the most effective and least expensive marketing tool that they have at their disposal – but only when done right.

Looking for tips to turn more readers into loyal email subscribers or even better, clients? In this article, you’ll learn some tips that will help you with exactly just that!

1. Find the right topics

In order to convert more customers via blogging you need to write about topics that interest your audience. Here is a list of tools that will help you discover topics that are frequently shared on social media and searched for.

BuzzSumo is a powerful content research tool that will help you learn what has performed well on social media in any industry. Both paid and free versions are available. After you enter a keyword related to your industry in the search bar, you’ll see which content has the highest number of shares on Facebook, LinkedIn, Twitter, and Pinterest.

Google Keyword Planner, a free tool, shows you terms people are searching for on Google that relate to a keyword. You can use these relevant terms to find topics for your blog posts.

Facebook groups you can often discover interesting blog ideas from questions members ask. When you see a question that has been asked many times, you can add it to your list of potential blog topics.

Quora is a hub of questions and answers, and an excellent way to find out what questions people are asking about your niche. To get started with Quora, log in with your Google account.

2. Rank possible topics to determine top performers

Based on your research, you can decide which blog post topics you’ll add to your editorial calendar. To help you decide, create a spreadsheet to track the topics and questions that seem to be popular. Pulling together the following details in your spreadsheet will help you identify which topics are a good fit for your blog:

  • Original blog idea
  • Target keyword
  • Number of monthly shares
  • Number of repins and Facebook shares
  • Notes about the problem the topic solves for your audience
  • Notes about how the topic relates to one of your products. For example, a topic might lead to a sales funnel opt-in.

3. Write for Readability

When writing a blog post, you might jump right in and start writing. However, with this approach, you risk rambling on and on and forgetting the original points you want to make. To write an easy-to-read post, start by planning and organizing your thoughts and then break the details into manageable chunks.

Before you begin writing, create an outline to help you stay on track and give your post an easy-to-follow structure. As you develop your outline, focus on delivering value to your audience.

When people read your blog post, you want them to be able to spot sections that interest them right away. As you write, divide your post into small chunks. Long paragraphs and blocks of text can make your post seem like hard work. Use small sections so readers can easily spot those that interest them. Use headings, bullets, short paragraphs, and short words (hard versus difficult).

4. Offer a Supplemental Content Upgrade

Now that you’ve set the foundation for your post, it’s time to build your audience and get more subscribers. Remember that your goal for blogging isn’t readers, but customers. You want your blog content to be the first step in someone’s journey toward becoming a customer. That’s where content upgrades come in.

A content upgrade is bonus content that your readers receive in exchange for their email address. Content upgrades are similar to lead magnets in that you encourage people to opt in. They’re powerful marketing tools because they’re relevant to both your article and the intent of your readers.

5. Create a Content Upgrade in Canva

You can create any type of content upgrade with Canva. The steps here use an ebook as an example. To get started, create an account with Canva. Next, use the Blog Graphic as a template. To resize the graphic to US Letter so the format is similar to a book, select Resize from the top menu and select a size.