Marketing.

Getting noticed

Leveraging Attention

To leverage target users’ attention and deliver business results involves an elixir of smart planning, creativity, quality production, and rigorous analytics. Hard questions must be asked, assumptions challenged, before arriving at solutions and recommendations stand-out content; content for traditional and emerging platforms.

Content matters

To stay relevant, maintain Google rankings, and keep users engaged requires a clear, continuous, and creative content strategy. Content should encompass on-site content updates for blog posts, and off-site content creation, ranging from Podcasts, videos to image assets for social media publishing.

Getting Social

A brand’s social purpose forms the foundation for creating actionable plans that deliver business results.

A robust creative content plan aligned to business goals is essential to growing a brand’s social presence across the desired platforms. Creative ideas should be grounded in social insights, adapted to the relevant platform or medium, and delivered with a voice that remains true to the brand.

Facebook at the core

Facebook ads form the heart of many paid social campaigns. For many brands, Facebook offers the most targeted options for advertising. In some cases, Facebook remains relatively under-priced compared to traditional channels and an effective use budget. However, campaign setup and management are crucial to maximizing your ROI. To avoid common and costly mistakes, follow a straightforward process to ensure your campaign delivers.

Facebook process

Audience research – identify ideal prospects using Facebook’s audience data (interests, demographics, and custom audiences).
Ad copy and images – write relevant copy and create impactful images to engage potential customers.
Landing page design – pay close attention to layout, and copy and test what converts visitors into leads and sales.
Add conversion tracking pixel – measure the number of leads and sales generated directly from Facebook Ads and calculate ROI efficiency.
Ensure campaign setup and settings are correct – targeting, device settings, bids, and conversion tracking.

Paid Search

Done badly, Google Ads can be an endless sinkhole for an ad budget. However, it can be a highly effective route to customer conversion and business profitability when properly planned, well-executed, and continuously optimized.

PPC process

Keyword research – invest time on a thorough analysis to identify the right GoogleAds opportunities based on keyword phrases being searched for by target users.
Competitor research – use tools like SpyFu to review competitors’ keywords, ads, and assess their landing pages.
Ad copywriting – create ad copy to ensure the ads, the offer, and landing page build on what was discovered in steps 1 and 2.
Landing page creation, design, and copy – A/B test to find the best solution for driving lead conversions to sales.
Online & phone conversion tracking – to measure leads and sales generated from the GoogleAds campaign and to calculate ROI.
Campaign set up – to ensure the correct settings for network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking.

Banners

Display ads remain a worthwhile consideration when Working in close collaboration we will agree on campaign goals based on your business’s specific requirements and budget reality.