Creative

Design thinking

Overview

Creativity is liberating; it resists convention, confronts conformity, and defies the norm.

Fresh and original ideas result from curiosity and serendipity when diverse minds combine across disciplines. The creative process identifies a brand’s potential and opportunities for emotionally engaging narratives and experiences that work across all touchpoints.

Creative Development

Courageous, bold creative ideas demand attention. Expect nothing less. Without this, the impact of your dollars is diminished.

A great creative idea will work across screens, from television to social to site content. Exceptional ideas should exceed expected response rates, increase site or app users, and generate sales growth.

User Experience

User experience embraces all the interactions and touchpoints a person has with your brand. The interactions with your site, your app, your content on social, your ads, your emails, your call center, or even face-to-face encounters all determine the user experience.

Visual and Interaction Design

Visual design has a critical influence on how your site or service is perceived – the typography, information hierarchy, layouts, and balance and unity of all page elements. Design guidelines, style sheets, and pattern libraries result.

Interaction design focuses on defining the behavior, logic, and the structure and flow of information of each interface element.

UX process

1. Concept and ideate – explore a design problem, consider the obvious, but the non-obvious ideas often lead to better solutions.

2. Co-creation – we encourage co-creation client workshops to uncover issues and explore interesting ideas.

3. Sketching – the fastest way to get ideas out of people’s heads and shared to encourage broader discussion and refinement.

4. Information architecture (I.A.) – labeling and structuring the content and user flows for a website or app improves usability.

5. Wireframes – these define the content and user interface elements that will appear on the pages of a website or app. It’s a blueprint from which the design and development teams work.