The brand foundations for business growth
We're talking about creative problem solving.
To address a client’s problem, always start with the user and their view of the brand. Whether focused on a creative strategy for a site, an app, a prototype, or even a 360 campaign, strategies must address users’ or consumers’ desires, needs, wants, or interests. Whether through utility, or the story an idea conveys, consumers expect value for their money, time, or attention. It’s that simple. Getting there is the hard graft.
"A Brand Is A Collection Of Perceptions In The Mind Of The Consumer."
(Source: Paul Feldwick, 1991)
Perceptions are created through cumulative memories from messages, experiences, and associations; it’s why everything a brand does or says matters.
Shape forces to work for your brand.
Great ideas built on a solid insight can:
- Diminish the competition’s impact.
- Improve the collective perception of users.
- Put technology to work for your brand.
- Command high-intensity, high-duration attention.
- Add incremental value to your business.
Why Ideas Matter?
Ideas generate value.
Ideas are the root of creation. They shape how we think and see our place in the universe. Small ideas or big ideas; have the power to impact progress and prosperity. In business, ideas might be intangible, but they matter. Intangible assets account for 84% market value of the entire S&P 500*. Call it disruption, transformation, or redefinition; it’s new ideas that change the way we work and live.
"Brand Value, a key component of Intangible value, represents an average of 20% of a business’s market capitalization.."
(Source: Brand Finance| Interbrand | Millward Brown 2010-2015)
Intangible assets account for 84% market value of the entire S&P 500, according to Ocean Tomo, an Intellectual Property merchant bank.
Creative Ideas Build Brands
Let's start thinking.
While available platforms have expanded, the principles that govern creativity have not. Creativity must be liberating, must resist convention, confront conformity and defy rules. It might sound simple, but it takes a lot of thinking and a heck of a lot of work. – whether a new site, a one-off ad on Facebook, a video on Youtube, or an outdoor poster campaign. We’re always ready to help. If you have a problem that needs solving, a creative strategy that’s not working, or you want some fresh perspectives, start with our free, two-hour discovery workshop.