Mark Fallows
CO-FOUNDER / AI COACH / VIBE CODER.
I co-founded Fabrica Collective to answer a question most organizations are still struggling with: how do you harness AI without losing what makes you human?
Using the Amplified Imagination framework, a methodology I developed over 30 years of creative leadership and AI experimentation, I help leaders and their teams confidently integrate AI into their strategic thinking, creative process, and decision-making. Not as a replacement for human insight, but as an amplifier of it.
My approach is shaped by three decades in advertising, brand strategy, and creative technology. I spent the first chapter of my career in award-winning multinational agencies, leading work for global brands including IKEA, Microsoft, Xbox, L’Oreal, Mastercard, UPS, and General Mills. I learned how to sell great ideas, lead cross-functional teams, and execute change at scale.
That experience led me to entrepreneurship. I founded Curious NYC, leading initiatives in digital consulting, design, and platform development. I created Back The Neighborhood, a hyper-local social experiment designed to strengthen NYC communities and support local businesses. As head of the Epic Giving Lab, I drove strategies to promote innovative giving mechanisms for purposeful change.
Today I am an active vibe coder, personally building applications using AI-assisted development tools like Claude Code, V0, and Codex. I have built Legacy Pod (a voice and video platform for capturing meaningful personal life histories), Amplify (a self-service marketing strategy and creative application), and Here Now (a location-based social experience for Android and iOS launching in 2026). Building real products with AI every day keeps my coaching and consulting grounded in practice, not theory.
Amplified Imagination is now a framework and course teaching creative professionals to use AI as a catapult, not a crutch, including a Vibe Coding course focused on building with Claude Code. I also publish Random Collisions, a newsletter extending the Amplified Imagination philosophy and celebrating serendipitous connections between innovators and creative leaders.
As host of The Impossible Network podcast, I connect fearless problem-solvers across technology, AI, design, sustainability, and social innovation. Individually impressive. Collectively unstoppable. Beyond storytelling, I actively engineer connections and random collisions between my guests and my broader network, catalyzing collaborations that tackle our most pressing challenge
Key Skills:
WHAT I DO:
- AI Executive Coaching: One-on-one and leadership team coaching using the Amplified Imagination framework. Helping leaders move from AI-aware to AI-confident, typically over 8-12 weeks.
- AI Consulting: Organizational AI readiness assessments, strategy development, and implementation support. We help you become genuinely AI-ready rather than just AI-aware.
- AI Workshops: Hands-on team training that builds practical AI fluency across your organization, from C-suite to operations. In-person or virtual, anywhere in the world.
- Vibe Coding: Rapid application development using Claude Code, V0, and Codex. Also available as a course within the Amplified Imagination framework.
- GEO & AI-Powered SEO: Optimizing digital presence for AI discovery, including llms.txt implementation, schema markup, and content structured for LLM retrieval.
- Creative & Marketing: Brand strategy, AI-generated imagery, video production, storytelling, and campaign execution amplified by generative AI tools.
Qualifications:
BA (Hons) Business and Marketing – Napier University, Edinburgh
professional development:
Mark is committed to staying at the forefront of AI and its applications in business and marketing. As a member of the AI Class at Section School, a selective program for executives and professionals seeking to lead AI-driven transformation, Mark has completed specialized courses in:
- AI for Strategic Decision Making
- Building an AI-First Organization
- Generative AI Business Strategy
- AI For Data Analysis
- AI For Marketers
- Advanced AI Prompt Writing
- AI For Personal Productivity
About me:
I am a curious, driven, and optimistic individual with a belief in the power of serendipity and a commitment to lifelong learning. These qualities have been instrumental in my success as a strategic innovator and creative problem-solver. I approach challenges with a fearless attitude, leveraging 30 years of experience across advertising, brand strategy, AI coaching, and product development to deliver transformative solutions.
My Passion:
My passion for health and wellness extends beyond my personal life and into my professional endeavors. I believe that physical and mental well-being are essential for sustained success, and I strive to integrate this philosophy into my work, fostering a culture of balance, resilience, and continuous growth.
LIFELONG LEARNER
I learn by building. My commitment to continuous learning is demonstrated by the products I vibe code, from Legacy Pod to Amplify to Here Now, each one pushing me deeper into AI-assisted development, API integration, and product design. I have also completed specialized AI coursework at Section School and actively participate in industry events and thought leadership activities, including hosting The Impossible Network podcast.
GLOBAL MINDSET
Having worked across multiple continents and collaborated with diverse teams, I have developed a global mindset and a deep appreciation for cultural diversity. This perspective enables me to approach challenges with empathy, adaptability, and a keen understanding of the complexities of international business.