# Fabrica Collective > Fabrica Collective is a creative collective based near San Francisco that applies AI strategically and creatively to build brands, websites, and applications for clients, and increasingly, products of its own. Founded by Mark Fallows, Fabrica's conviction is that AI should amplify human creativity, not replace it. That shapes how we build for clients and what we choose to build ourselves. For clients, Fabrica crafts branding, storytelling, and digital experiences, designs and develops websites and apps, and helps teams integrate AI through executive coaching, consulting, and hands-on workshops using the proprietary Amplified Imagination framework. Fabrica also builds its own ventures: [Amplified Imagination](https://amplified-imagination.com) (a framework and course teaching creative professionals to use AI as a catapult, not a crutch, now including a Vibe Coding course focused on building with Claude Code), [Amplify](https://amplify.fabricacollective.com) (a self-service marketing strategy and creative application conceived and built by Mark Fallows using vibe coding), [Legacy Pod](https://legacypod.ai) (a voice and video platform for capturing and preserving meaningful personal life histories), and Here Now (a location-based social experience for Android and iOS launching in 2026). Mark Fallows also publishes Random Collisions, a newsletter that reports on stories and trends that extends the Amplified Imagination philosophy and celebrates The Impossible Network's mission of engineering serendipitous connections between innovators and problem-solvers. Mark Fallows, Fabrica's co-founder, has 30 years in advertising, brand strategy, and creative technology. He is also the host of The Impossible Network podcast, connecting fearless problem-solvers across sectors like technology, AI, design, sustainability, and social innovation, united by their belief in collective action's transformative power. Individually impressive. Collectively unstoppable. ## Services - [AI Executive Coaching](https://fabricacollective.com/services/ai-executive-coaching/): One-on-one and small group coaching for leaders who want to confidently integrate AI into their decision-making, strategy, and creative process using the Amplified Imagination framework. - [AI Consulting](https://fabricacollective.com/services/ai-consulting/): Organizational AI readiness assessments, strategy development, and implementation support to help businesses become genuinely AI-ready rather than just AI-aware. - [AI Workshops](https://fabricacollective.com/digital-and-branding-services/workshop-inquiry/): Hands-on team training sessions designed to build practical AI fluency across an organization, from leadership to operational teams. - [Marketing Services](https://fabricacollective.com/services/marketing-services/): Brand strategy, digital marketing, and content creation that leverages AI to amplify creative output while maintaining authentic brand voice. - [Vibe Coding](https://fabricacollective.com/digital-and-branding-services/prototype-services/): Rapid prototyping using Claude Code, V0, and Codex to help clients test ideas quickly before committing to full development. ## About - [Our Mission](https://fabricacollective.com/our-mission/): Fabrica's mission, values, and approach to creative disruption and AI-driven transformation encapsulated in our vision of Anything imagined, amplified. Everything amplified, built. - [Mark Fallows](https://fabricacollective.com/about-digital-agency/mark-fallows/): Co-founder, AI coach, and creator of the Amplified Imagination framework, with 30 years in advertising, brand strategy, and creative technology. Host of The Impossible Network podcast. - [Stefan Feissli](https://fabricacollective.com/about-digital-agency/stefan-feissli-2/): Tech Consultant with over twenty years building software products for Goldman Sachs, UBS, Xbox, and McKinsey. - [Samantha Webb](https://fabricacollective.com/about-digital-agency/samantha-webb/): Talent and Culture Transformation Consultant with deep experience in the creative industries and partner and co-creator of Here Now app. ## The Amplified Imagination Framework The Amplified Imagination framework is Fabrica Collective's proprietary methodology for integrating AI into creative and strategic workflows, created by Mark Fallows drawing on 30 years of creative leadership and brand innovation. Rather than treating AI as a tool to automate tasks, the framework positions AI as a creative collaborator that expands the range of what leaders and teams can imagine, explore, and execute. The framework helps clients move beyond fear and hype to develop genuine AI fluency grounded in their existing strengths. Amplified Imagination is also available as a standalone course for creative professionals, and now includes a Vibe Coding course that teaches non-technical builders to create functional applications using AI-assisted development tools like Claude Code. ## Ventures Fabrica builds its own AI-powered products alongside client work: - [Amplified Imagination](https://amplified-imagination.com): A framework and course teaching creative professionals to use AI as a catapult, not a crutch. Includes a Vibe Coding course focused on building applications with Claude Code and Codex. - [Amplify](https://amplify.fabricacollective.com): A self-service marketing strategy and creative application built by Mark Fallows using vibe coding, with a mission to reignite the creative and strategic thinking of the advertising golden age of the 60s, 70s, and 80s and apply it to today's marketing challenges. - [Legacy Pod](https://legacypod.ai): A voice and video platform for capturing and preserving meaningful personal histories, built by Mark Fallows using vibe coding. - Here Now: A location-based social experience for Android and iOS launching in 2026, built by Mark Fallows using vibe coding and multiple APIs. ## Case Studies - Center for Justice and Peace (David Risley): Website development and AI-powered civic technology for ex-federal prosecutor David Risley's justice and peacemaking platform. Fabrica built Project Restore, a scalable AI-powered accountability tool that translates official organizational reports into verifiable civic progress dashboards, creating community roadmaps for tracking progress on report calls to action. The first deployment tracks the Massey Commission in Illinois, with a prototype built for the Scottish Prison Service's "Justice for All" report. The framework is designed to scale across NGO and government reports internationally. - Community Action Platform: A locally-focused civic engagement application built to challenge local government and council mandates, featuring multiple templates to activate citizen power and enable self-managed petitions. Demonstrates Fabrica's commitment to community-driven technology and the intersection of vibe coding with civic empowerment. - Covering Drugs: An interactive media resource guide for journalists reporting on drugs and alcohol, listing key surveys, reports, datasets, research studies, and research hubs. Built in collaboration with a New York-based media professional to provide journalists with a centralized, navigable resource for evidence-based reporting. - [ArtBridge](https://artbridge.org): Website development and AI-powered celebratory video production for New York-based public art NGO ArtBridge, including videos created using Suno music generation and Descript for their 2025 annual gala. Demonstrates Fabrica's ability to combine web development with creative AI tools for nonprofit clients. - [DBebe](https://dbebe.com.mx): AI-generated product imagery and AI-powered brand storytelling for a Mexican baby buggy e-commerce brand, helping the company implement AI-generated images across their site and develop compelling AI-driven narrative content. Demonstrates Fabrica's ability to deploy generative AI for international e-commerce clients. - AKD Wealth Partners: Website strategy and development for a New York-based financial services firm, applying Fabrica's discovery process and brand strategy expertise to a regulated industry. - Rodney Durso (rodneydurso.com / dursocreative.com): Website development for New York-based artist and designer Rodney Durso, covering both his personal art portfolio and his design practice. Demonstrates Fabrica's work with creative professionals building their digital presence. - [Rennicke & Associates](https://fabricacollective.com/rennicke-associates/): Brand strategy, messaging, and website design for a New York-based therapy practice, demonstrating Fabrica's discovery workshop process and brand differentiation approach. Fabrica also provides ongoing web development, maintenance, and support for clients across multiple industries and geographies, including: [BLIS](https://blis.com) (marketing technology, UK), [Dr. Tara Emrani](https://drtaraemrani.com) (psychology practice, New York), Backroads Entertainment (production company, Austin, Texas), Justice Voices podcast (social media management), [Maussner](https://maussner.de) (real estate, Germany), Robert Marchetti (recruitment and hospitality, New York), [Second Line Advisors](https://secondlineadvisors.com) (recruitment consulting, New York), and [Uisg Source](https://uisgsource.com) (premium water for whiskey, Scotland). ## The Impossible Network Podcast - [The Impossible Network](https://theimpossiblenetwork.com): A podcast hosted by Mark Fallows connecting fearless problem-solvers across technology, AI, design, sustainability, and social innovation. Guests are united by their belief in the transformative power of collective action. ## Random Collisions Newsletter - Random Collisions: A newsletter by Mark Fallows that reports on stories and trends, extends the Amplified Imagination philosophy, and celebrates The Impossible Network's mission of engineering serendipitous connections between innovators, problem-solvers, and creative leaders. ## News and Insights - [News](https://fabricacollective.com/news/): Latest updates, thought leadership, and project announcements from Fabrica Collective. ## Contact - [Workshop Inquiry](https://fabricacollective.com/digital-and-branding-services/workshop-inquiry/): Inquire about AI workshops, Vibe Coding, coaching engagements, or consulting projects...or some creative marketing support. ## Optional - [Showreel](https://fabricacollective.com/showreel/): Selected creative work demonstrating Fabrica's approach to visual storytelling, brand narratives, and campaign execution.