Designing an identity.
How to stand out from other football apps? A punchy name, a fresh logo, a clean typeface with character, bold colors and patterns with references to the beautiful....that's all.
Pundit - from Sanskrit 'paṇḍita' a learned man; perfect for an app based on sporting predictions between friends. But we needed more. As a sports chat app, we needed the friend and sporting dimension. We added 'Club' and it just clicked.
The App Store is full of sporting apps and chat apps. Common themes abound. We wanted something different. No balls and not speech bubbles. We explored many avenues before we hit a lateral twist. Two arrows, up and down, a winner and a loser. Off-set them and a stadium appears. But then again some folk see speech marks.
The team identities
English Premier League
EFL League One
EFL League Two
Fixtures & results